The 8th Horizon Media production process
The process moves from strategy to storyboard, shoot day, rollout and refinement so every piece of content has a commercial job.
Steps
- Blueprint: clarify the offer, audience and goals.
- Storyboard: plan hooks, scripts and shot lists.
- Shoot Day: capture video, audio and visuals.
- Rollout: package content for social, website and ads.
- Refinement: review signals and improve the next batch.