Why Referrals Aren’t A Real Growth Plan For Home Service Businesses — And What To Build Instead
Why Referrals Aren’t A Real Growth Plan For Home Service Businesses — And What To Build Instead Most good home service businesses get a lot of their work through referrals. That makes sense. If someone does a great renovation, driveway, landscaping job, roofing repair, bathroom upgrade, extension, or building project, people talk. A neighbour asks who did the work. A family member needs something similar. A past client passes the number along. Referrals are a good sign. They usually mean the work is solid, the client experience is decent, and people trust the business enough to recommend it. But referrals become a problem when they are treated as the entire growth plan. Because referrals are not really a system. They are a result. And if a business is depending only on referrals, it usually means the pipeline is controlled by other people...